Brief

BriefUnlock the power of effective communication with 'BRIEF' by Joe McCormack. This essential guide focuses on mastering concise messaging, ideal for busy professionals navigating today's fast paced environments. In an era where the average professional faces constant distractionsfrom an overwhelming 304 emails per week to checking their smartphone 36 times an hourthis book offers invaluable insights into distilling your message into its essence. The B.

Unlock the power of effective communication with 'BRIEF' by Joe McCormack. This essential guide focuses on mastering concise messaging, ideal for busy professionals navigating today's fast-paced environments. In an era where the average professional faces constant distractions—from an overwhelming 304 emails per week to checking their smartphone 36 times an hour—this book offers invaluable insights into distilling your message into its essence. The B.R.I.E.F. method—Background, Relevance, Information, Ending, and Follow-up—provides a practical framework for clear and impactful communication. Learn how to summarize lengthy information, utilize infographics to tell your story, and transform your monologue presentations into engaging dialogues. Whether you're leading a team meeting, presenting to executives, or crafting an email, 'BRIEF' arms you with techniques to eliminate wasteful words and captivate your audience. Published by John Wiley & Sons Inc, this 256-page book is a must-have for anyone wanting to improve their communication skills and stand out in any professional setting. Free shipping is available on this item, and delivery may take up to 6 weeks. Please note that once your order is placed, it cannot be cancelled.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9781118704967
Year: 2014
Publisher: John Wiley & Sons Inc (US)
Pages: 256


Description:


Get heard by being clear and concise


The only way to survive in business today is to be a lean
communicator. Busy executives expect you to respect and manage
their time more effectively than ever. You need to do the
groundwork to make your message tight and to the point. The average
professional receives 304 emails per week and checks their
smartphones 36 times an hour and 38 hours a week. This inattention
has spread to every part of life. The average attention span has
shrunk from 12 seconds in 2000 to eight in 2012.


So, throw them a lifeline and be brief.


Author Joe McCormack tackles the challenges of inattention,
interruptions, and impatience that every professional faces. His
proven B.R.I.E.F. approach, which stands for Background, Relevance,
Information, Ending, and Follow up, helps simplify and clarify
complex communicationBRIEF will help you
summarize lengthy information, tell a short story, harness the
power of infographics and videos, and turn monologue presentations
into controlled conversations.


Details the B.R.I.E.F. approach to distilling your message into
a brief presentation

Written by the founder and CEO of Sheffield Marketing Partners,
which specializes in message and narrative development, who is also
a recognized expert in Narrative Mapping, a technique that helps
clients achieve a clearer and more concise message

Long story short: BRIEF will help you gain the
muscle you need to eliminate wasteful words and stand out from the
rest. Be better. Be brief.