SKU: 45613668417

How to Find Your Readers & Keep Them: The Basics of Audience Development OnDemand Webinar

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Description

How to Find Your Readers & Keep Them: The Basics of Audience Development OnDemand WebinarWEBINAR DESCRIPTION Whether you're working with a traditional publisher or going the independent route, knowing how to find and keep your readers is critical to the long term success of your career. Audience development is what people in business call it, but it boils down to one thing: building meaningful relationships with people who are interested in what you do. It's a skill that's more valuable than ever for you to understand and practice, as


WEBINAR DESCRIPTION

Whether you're working with a traditional publisher or going the independent route, knowing how to find and keep your readers is critical to the long-term success of your career.

Audience development is what people in business call it, but it boils down to one thing: building meaningful relationships with people who are interested in what you do. It's a skill that's more valuable than ever for you to understand and practice, as authors are increasingly called upon to market and promote themselves. This session will discuss both online and offline strategies for identifying and engaging readership, as well as tools such as websites and blogs, social media, e-mail newsletters, and content marketing.

Even if you're unpublished, you can stand to benefit from this session. Why? Because you're probably already engaging in audience development right now if you're using social media or talking about your creative work. Audience development activities are becoming integrated into daily life. Fortunately, we live in an age when the tools to reach your audience are free, easy to use, and come with a short learning curve.

Educate yourself in advance, build your audience over time, and you'll see your investment of time and energy pay off over the span of your career.


WHAT YOU'LL LEARN
  • What 2 questions to always ask as part of the audience development process.
  • Why your website (or online hub) is critical to your success, and what it should be able to do.
  • The Cheese Cube Method and how it supports audience growth.
  • The purpose and function of an e-mail newsletter.
  • Best practices for using social media in a way that attracts more readers, rather than annoying them.
  • Specific best practices for Facebook and Twitter.
  • 2 important types of relationships to cultivate and focus on.
  • How to use analytics to determine your reach, analyze it, and improve it.

SPEAKER

Jane Friedman is a former publishing and media exec who now teaches full-time at the University of Cincinnati. She has spoken on writing, publishing, and the future of media at more than 200 events since 2001, including SXSW, BookExpo America, and the Association of Writers and Writing Programs. Her expertise has been featured by sources such as NPR's Morning Edition, Publishers Weekly, and PBS. She blogs about new media and publishing for an audience of 20,000 at JaneFriedman.com.

Writer's Digest does not offer any refunds for the webinar. All sales are final.


OnDemand webinars do not include a critique.
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SKU: 45613668417

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conrad truman
Omaha, US
★★★★★ 5
Great fog lamps boys and girls!
Color: Amber Spot Offroad Lights
Put these on my 2012 f150 market place light bar bumper and truck looks awesome and the lamps are like high beams by themselves. I can’t compliment these amber light pods enough. Intense strength. Unsurpassed brightness peeps. I bought some headlights for my 74 bronco too, can’t wait to install. Installing these pods are super easy too.
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Reviewed in the United States on December 23, 2025
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Colt Ulam
Carnegie, US
★★★★★ 4
Good product
Color: Amber Spot Beam (ZD000706)
Work great in fog, wish the beam was a little wider but work great
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Reviewed in the United States on February 7, 2026
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Darrell
Fort Morgan, US
★★★★★ 5
Some of the brightest yellowish green tent lights I've ever had
Color: Amber Spot Beam (ZD000706)
I put these on my 2022 Subaru outback the bottom middle section of the bumper in the front spread apart about 2 ft they are very bright they illuminate any reflective surface for at least a mile and a half to 2 mi on the interstate people just move right out of the way when you're behind them because they are so bright five stars very easy to install a top shelf
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Reviewed in the United States on March 8, 2026
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jennie
Massapequa, US
★★★★★ 5
Well worth the money
Color: Amber Led Offroad Light
Got these mounted on the A-pillars on my XJ. The mounts are sturdy and fairly easy to adjust. The housings are built well. Wiring is 4 out of 5; battery connection is only a foot from the relay so I had to extend the + and - about 3ft in order to mount the relay in a good spot. Plugs seem nice but trying to run/hide the wires for the lights is difficult due to the size of the plugs. Lights are bright with excellent reach and even spread. Lens are crystal clear. We'll see how they hold up against dirt, grime, and water. Side note, the spot beam is exactly that and is not even remotely safe for on-coming traffic if it's pointed forward. I ran these off-road and they were superb and exactly what I was looking for. Well worth the price.
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Reviewed in the United States on October 16, 2025
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tim
Massapequa, US
★★★★★ 5
Not bad for money. But the spot lens is def a narrow spot
Color: 4.5inch Spot Light, Color: 4.5inch Spot Light
I did a direct comparison to BD squadron pro with spot lens. Pic one is 1 squadron spot lens, pic two is 1 auxbeam 4.5 Not a pair. Only one light each. Then the video is 2 squadron pro one with spot lenses the other with combo lens. Then both auxbeam 4.5. I wouldn’t buy the spot lens unless you have other lights or just trying to light a narrow beam a long ways. The fill light is not good. I say the brackets and the finish is on par with BD, not as deep as the XL80 but similar in size. The BD XL pro is def brighter with better fill even with spot lenses. I would say 4 of these would match the XL Pro at half the money if you have the space for four of them. But even 4 don’t match the XL80’s. But for 160 bucks it’s a good solid light.
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Reviewed in the United States on May 18, 2026

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