SKU: 22156793281

All-American Ads of the 70s

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All-American Ads of the 70sBoth eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages that were typical of their sixties counterparts. More literal, more in your face, 70s ads sought to capture the attention of a public accustomed to blaring, to the point TV commercials. A fascinating study of mass culture dissemination in a post hippie, television obsessed nation, this weighty volume delivers an

Both eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages that were typical of their sixties counterparts. More literal, more in-your-face, 70s ads sought to capture the attention of a public accustomed to blaring, to-the-point TV commercials.

A fascinating study of mass culture dissemination in a post-hippie, television-obsessed nation, this weighty volume delivers an exhaustive and nostalgic overview of 70s advertising.

Both eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages that were typical of their sixties counterparts. More literal, more in-your-face, 70s ads sought to capture the attention of a public accustomed to blaring, to-the-point TV commercials.

All was not lost, though; as ads are a sign of the times, racial and ecological awareness crept into everything from cigarette to car advertisements, reminding Americans that everyday products were hip to the modern age. In an attempt to discover how best to communicate with a mass audience, marketing specialists studied focus groups with furious determination, thus producing such dumbed-down gems as “sisters are different from brothers,” the slogan used for an African-American hair product. By the end of the decade, however, print ads had begun to recoup, gaining in originality and creativity as they focused on target audiences through carefully chosen placement in smaller publications.

Author Steven Heller delivers a fascinating study of mass culture dissemination in a post-hippie, television-obsessed nation, this weighty volume delivers an exhaustive and nostalgic overview of 70s advertising.

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SKU: 22156793281

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Very supple loafer best worn with no socks. IMO
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Perfect slipper shoes
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Perfect for on the house or at work Waterproof, well made ,, a rainy day? ..waterproof and comfortable easy to slip on , looks like loafers , and way cool to wear.
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Worth it! Love them.
Size: 10.5, Color: A-black
5 stars! For me, super comfortable and they look nice too! Soft, flexible leather and the sore is great for indoors and outdoors around the house . Thinking about a second pair for outdoor use .
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SamSam
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Size: 11, Color: A-dark Brown
They seem well made - but they are narrow - my feet are too wide to fit into these. Much narrower than a normal shoe of the same size
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Reviewed in the United States on April 20, 2026

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