SKU: 11718351550

Content Rules

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Description

Content RulesUnlock the power of effective online communication with 'Content Rules,' your ultimate guide to creating captivating web content that fosters engagement and builds a loyal customer base. This brand new edition, published by John Wiley & Sons Inc in 2012, explores the essential strategies for developing content that resonates with your audience across various platforms including blogs, YouTube, Facebook, and Twitter. Discover how to craft compelling

Unlock the power of effective online communication with 'Content Rules,' your ultimate guide to creating captivating web content that fosters engagement and builds a loyal customer base. This brand new edition, published by John Wiley & Sons Inc in 2012, explores the essential strategies for developing content that resonates with your audience across various platforms including blogs, YouTube, Facebook, and Twitter. Discover how to craft compelling stories, videos, and blog posts that excite your prospects and ignite passion for your products or services.

In 'Content Rules,' you'll find insight into finding your authentic voice and harnessing social media to amplify your message. Learn to articulate your goals clearly, write in practical language, and effectively communicate your message across different web mediums. This thorough guide is interwoven with real-life case studies from successful companies, demonstrating how they've engaged their audience and established credibility online.

Whether you’re a business owner, content creator, or digital marketer, this book will equip you with the knowledge needed to navigate the digital landscape and enhance your online presence. With 320 pages of actionable insights, 'Content Rules' is the resource you need to excel in your content strategy.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9781118232606
Year: 2012
Publisher: John Wiley & Sons Inc (US)
Pages: 320


Description:
The guide to creating engaging web content and building a loyal
following, revised and updated


Blogs, YouTube, Facebook, Twitter, Google+, and other platforms
are giving everyone a "voice," including organizations and their
customers. So how do you create the stories, videos, and blog posts
that cultivate fans, arouse passion for your products or services,
and ignite your business? Content Rules equips you for
online success as a one-stop source on the art and science of
developing content that people care about. This coverage is
interwoven with case studies of companies successfully spreading
their ideas online?and using them to establish credibility
and build a loyal customer base.




Find an authentic "voice" and craft bold content that will
resonate with prospects and buyers and encourage them to share it
with others

Leverage social media and social tools to get your content and
ideas distributed as widely as possible

Understand why you are generating content?getting to the
meat of your message in practical, commonsense language, and
defining the goals of your content strategy

Write in a way that powerfully communicates your service,
product, or message across various Web mediums

Boost your online presence and engage with customers and
prospects like never before with Content Rules.
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SKU: 11718351550

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4.5 ★★★★★
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M
Verified Purchase
M. Swinney
San Leandro, US
★★★★★ 4
Sublime Poetry Slightly Flawed by Format
Format: Paperback
I hate to give this work anything less than 5-stars, because at the moment (and probably most future moments) I revere James Wright's poetry. He makes blue collar blackened river Ohio come alive riven death with darkness and life. So this book is a must for poetry lovers. Where it distracts me is the attempts at completeness is a difficult editor's dilemma and one that doesn't serve the poet or the poet's reader well here. There are two James Wright's out there (this book presents three), as is true with most sublimated artist that pass through a learning phase before hitting on their voice, their style. James Wright started as a formalist (not my favored style) hailing structure and rhyme sometimes at the expense of meaning and language (disclaimer...one man's humble opinion belies a personal taste and no two taste buds seem the same). The book of course being a complete work, offers all of those poems of bandied prose. And then the editor offers a bridge or break of sorts in Wright's translated works of German and Spanish poets. Wright was a great poet in English, but the gift of gifted translation should have been left to the likes of W.S. Merwin, Anthony Kerrigan, Charles Tomlinson, and Stephen Mitchell for Neruda, Paz, and Rilke. So, Wright's "Above the River," really first breaks the surface on page 119 after his epiphany to all thing free form. It is then that his poetry sings darkly. I leave you with some of Wright's beautiful language (there's plenty to be had). Buy the book for the rest. In Fear of Harvests It has happened Before: nearby, The nostrils of slow horses Breathe evenly, And the brown bees drag their high garlands, Heavily, Toward hives of snow.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on September 30, 2003
J
Verified Purchase
Jeffrey Tedford
Draper, US
★★★★★ 5
A Twentieth Century Teasure
Format: Paperback
James Wright's poems are acts of courage. His persistent advocacy of the underdog is real and clear-eyed(American Twilights 1957, written fo the executed killer Caryl Chessman). "Arrangements with Earth for Three Dead Friends" is one of the most moving elegies I know in the language (taken from his early career). Then there are the wonderful and luminous translations "ten Short Poems: from the Spanish of Juan Ramon Jiminez, Pablo Neruda's "Anguish of Death", Cesar Vallejo's "I Am Freed" and many others. These are vital and wide-ranging poems that belong in every library.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on June 11, 2013
A
Verified Purchase
A. Non
Chelsea, US
★★★★★ 5
Wow! Wright Rocks!
Format: Paperback
This collection brings together both the greater & lesser known works of James Wright so that students or lovers of poetry can get a true feeling for his style & focus. Some pieces seem less focused, while others hone in with cruel beauty on those moments where the literal and the figurative worlds collide. Brilliant poet. I recommend this book especially to serious students of poetry.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 12, 2016
I
Verified Purchase
IBALONG
Draper, US
★★★★★ 5
HIGHLY RECOMMENDED.
Format: Paperback
UP THERE WITH THE BEST. HIGHLY RECOMMENDED.
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Reviewed in the United States on January 27, 2018
P
Verified Purchase
Pleased Customer
Phoenix, US
★★★★★ 5
A complete collection of Wright's poems
Format: Paperback
Am enjoying reading Wright's poems.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on January 22, 2021

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