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Creatividad, S.A.: Cómo Llevar La Inspiración Hasta El Infinito Y Más Allá (Ed. Ampliada) / Creativity, Inc. (the Expanded Edition)Edicin ampliada y actualizada del best seller sobre liderazgo creativo que recoge los principios que construyeron la cultura singularmente exitosa de Pixar y le permitieron conservar su creatividad sin dejar de evolucionar. A lo largo de casi veinte aos, Pixar ha dominado el sector de la animacin y ha producido pelculas tan valoradas como la triloga de Toy Story, Monsters, S. A., o WALL E, que han batido rcords de recaudacin y conseguido cuarenta
Edición ampliada y actualizada del best seller sobre liderazgo creativo que recoge los principios que construyeron la cultura singularmente exitosa de Pixar y le permitieron conservar su creatividad sin dejar de evolucionar.A lo largo de casi veinte años, Pixar ha dominado el sector de la animación y ha producido películas tan valoradas como la trilogía de Toy Story, Monsters, S. A., o WALL-E, que han batido récords de recaudación y conseguido cuarenta premios Oscar. En muchos aspectos --la inventiva de las tramas, la capacidad de emocionar, la maravilla de sus historias...--, las películas de Pixar son una lección práctica sobre lo que es la creatividad. Cuando Ed Catmull era joven tenía un sueño: hacer la primera película de animación por ordenador. Persiguió este sueño como estudiante en la Universidad de Utah, y se asoció con George Lucas, una colaboración que, indirectamente, lo llevó a fundar Pixar con Steve Jobs y John Lasseter en 1986. Catmull explica en este libro los valores y las técnicas que han hecho que Pixar sea tan admirada, y también tan rentable. El ingrediente esencial en el éxito de Pixar está en su entorno único, basado en principios que protegen el proceso creativo y que desafían las ideas establecidas, como por ejemplo: *Un equipo mediocre puede hacer fracasar una buena idea. Un buen equipo puede arreglar o mejorar una idea mediocre. *La tarea de dirigir no es evitar riesgos sino crear el entorno para que otros puedan tomarlos. *Con frecuencia, el coste de evitar errores es superior al de subsanarlos. *La estructura de comunicación de una empresa no debe ser el reflejo de su estructura organizativa; todo el equipo debe ser capaz de interrelacionarse, independientemente de su cargo y sus funciones. En esta edición ampliada y actualizada, Catmull da cuenta de los años posteriores a la publicación de Creatividad, S. A., para iluminar aún más el desarrollo continuo de la cultura, única y singular, propia de Pixar. ENGLISH DESCRIPTION The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar's singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve. "Might be the most thoughtful management book ever."--Fast Company For nearly thirty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Storytrilogy, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner eighteen Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, Catmull reveals the ideals and techniques that have made Pixar so widely admired--and so profitable. As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie's success--and in the twenty-five movies that followed--was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as: - Give a good idea to a mediocre team and they will screw it up. But give a mediocre idea to a great team and they will either fix it or come up with something better. - It's not the manager's job to prevent risks. It's the manager's job to make it safe for others to take them. - The cost of preventing errors is often far greater than the cost of fixing them. - A company's communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. Creativity, Inc. has been significantly expanded to illuminate the continuing development of the unique culture at Pixar. It features a new introduction, two entirely new chapters, four new chapter postscripts, and changes and updates throughout. Pursuing excellence isn't a one-off assignment but an ongoing, day-in, day-out, full-time job. And Creativity, Inc. explores how it is done.
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4.8 ★★★★★
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Product Reviews
★★★★★ 5
Funny and unexpected
Format: Hardcover
I bought this book for my girlfriend who is a big Ralph Wiggum fan. When it arrived, I was shocked to see what a thorough exploration of the character it was. I'm not saying it's all canon in terms of the show, as i saw some complaints that there was stuff in this book that wouldn't make sense to the Ralph character (such as his love for Lisa) due to them "breaking up" in a past episode, but come on, that's a hogwash complaint. The whole point of this book is to entertain, and it does so in spades, so it comes highly recommended. And this is coming from a huge 'The Simpsons' fan himself.
Oh, and by the way, my girlfriend loved it, too.
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Reviewed in the United States on January 14, 2014
★★★★★ 5
amazing
Format: Hardcover
i purchased this for my son when he turned 13. He loves the quotes and the book. We both have gotten countless laughs from it. Definitely an excellent purchase.
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Reviewed in the United States on April 30, 2021
★★★★★ 5
my 12yo has not enjoyed a book so much in years
Format: Hardcover
this book is smaller than I thought it would be but it was so jam packed full of information ,my 12yo has not enjoyed a book so much in years , we had to tag team reading it to him as he did not want to stop , it was so funny as well
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Reviewed in the United States on June 19, 2016
★★★★★ 5
Fun advise
Format: Hardcover
Great advise. My son has been a Simpsons fan since the Butterfinger commercials. A no brainer for a father's day gift.
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Reviewed in the United States on August 19, 2020
★★★★★ 5
Simpsons Library of Wisdom is always informative!!!!
Format: Hardcover
Cool book about Ralph Wiggum!!!
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Reviewed in the United States on September 30, 2021
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