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Description
How I Built This: The Unexpected Paths to Success from the World's Most Inspiring EntrepreneursA NEW YORK TIMES BESTSELLER WALL STREET JOURNAL #1 Best selling Business Book Based on the highly acclaimed NPR podcast, How I Built This with Guy Raz, this book offers priceless insights and inspiration from the world's top entrepreneurs on how to start, launch, and build a successful venture. Great ideas often come from a simple spark: A soccer player on the New Zealand national team notices all the unused wool his country produces and figures out a
A NEW YORK TIMES BESTSELLER WALL STREET JOURNAL #1 Best-selling Business Book Based on the highly acclaimed NPR podcast, How I Built This with Guy Raz, this book offers priceless insights and inspiration from the world's top entrepreneurs on how to start, launch, and build a successful venture.Great ideas often come from a simple spark: A soccer player on the New Zealand national team notices all the unused wool his country produces and figures out a way to turn them into shoes (Allbirds). A former Buddhist monk decides the very best way to spread his mindfulness teachings is by launching an app (Headspace). A sandwich cart vendor finds a way to reuse leftover pita bread and turns it into a multimillion-dollar business (Stacy's Pita Chips).
Award-winning journalist and NPR host Guy Raz has interviewed more than two-hundred highly successful entrepreneurs to uncover these amazing true founder stories. In How I Built This, he shares tips for every stage of the entrepreneur's journey: from the early days of formulating your idea, to raising money and recruiting employees, to fending off competitors, to finally paying yourself a real salary. This is a must-read for anyone who has ever dreamed of starting their own business or wondered how trailblazing entrepreneurs made their own dreams a reality.
This essential guide for innovators and dreamers shares the playbook for entrepreneurial success:
- Inspiring Entrepreneurs: Learn from the unexpected paths to success taken by the world's most innovative founders, including the creators of Allbirds, Headspace, and Stacy's Pita Chips.
- Startup Advice: Distilled from hundreds of interviews on the acclaimed NPR podcast, Guy Raz shares priceless, road-tested insights for every step of starting a business.
- The Hero's Journey: Discover the common narrative arc of struggle and triumph that connects all great entrepreneurial stories, from formulating an idea to fending off competitors.
- Real-World Case Studies: Go behind the scenes to understand how trailblazing founders raise money, recruit employees, build a culture, and achieve lasting business success.
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4.1 ★★★★★
Based on 505 reviews
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Product Reviews
★★★★★ 5
Will Buy Again
Size: 1-Pack, Style: Zinnia Dahlia
We planted these for Mother's Day in my 4K classroom. They grew increadibly fast, hardy, and were beautiful when sent home with the children.
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Reviewed in the United States on May 14, 2026
★★★★★ 5
Liked so much, I bought TWICE!
Color: 23 - Ice Blue, Size: Twin
These sheets are such a great quality for the price. They feel soft and comfortable right out of the package and make the bed feel so much more cozy. I’ve washed them multiple times and they still feel great with no fading or pilling.
The fit is also excellent — the fitted sheet stays securely in place and doesn’t slide off the corners during the night. I was so happy with the comfort and overall quality that I ended up purchasing a second set. Definitely worth the money and I would highly recommend them to anyone looking for comfortable, well-fitting sheets at a great price.
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Reviewed in the United States on May 14, 2026
★★★★★ 5
Finally we BOTH can sleep comfy!
Color: 08 - Black, Size: Queen
So for years my boyfriend has always liked “jersey sheets” or “tee shirt” sheets or sheets made of flannel. He says he doesn’t like the feeling of cold “silky” feeling sheets as he’s always cold. I’m opposite and am always hot, and anytime we stayed in a nice hotel I looked forward to being able to sleep on cooler, taught, soft sheets for a couple of nights. I was able to deal with our old sheets but the issue we both hated was after awhile any sheet we got would get pilling. We even splurged and got a $60 flannel sheet which did the same thing forcing me to shave off these little annoying fuzz balls that make it feels like there is thousands of crumbs on the sheets. I also would wash our bedding once a week because the Jersey sheets seemed to “grow” as we move around in bed making it so the sheet was not taught and super annoying to lay on. The day I would wash them they would be comfortable but ultimately by the end of the week they would be almost hanging off our mattress. I ordered these sheets on a whim and got them the same day and immediately just threw out the jersey sheet and put this on (I didn’t even wash it, I know it’s gross but I was desperate for a comfy nights sleep and they came around 8pm) when I put them on I realized how soft and comfortable they felt. I also liked how the pillow cases are larger than most pillow cases that I have had in the past. We’ve been using these sheets for about a week and I love how I don’t wake up with my pillow popping out of the case anymore. The sheets have loosed ever so slightly since a week of sleeping but still are really taught and comfortable. They are cooler than flannel or fabric sheets and are initially cold when you first lay on them but I wouldn’t consider them “cooling” but they keep me from feeing extremely hot. They are way better than I ever would have expected for the price. I look forward to laying on them at the end of each day, even my boyfriend laid in bed the day I got them and said “wow I didn’t think I would like sheets like this, these are so soft!” And fell asleep immediately. We ended up ordering a second set in grey and the color is pretty. I still have yet to wash them, I usually use 2 tide pods when washing the bedding but I might get some fabric softener (as I hear it helps with pilling) to prevent the possibility of having that happen to these sheets in the future. I am hoping they hold up well after the wash and longer use. If they start to pill after wash, I will come back and update my review. Until then, I would highly recommend these sheets for the quality and the price point that they are offered at. Honestly, at this point even if they pill months from now I probably wouldn’t even be upset as long as they stay the same price I would just buy another set as they are just that comfortable and soft.
UPDATE: So it has been about 3 months since I have purchase and used these sheets. They are still as soft as the day I first put them on. I’ve been washing them bi-weekly along with my comforter and pillowcases. I wash them with warm water using a combination of tide pods and added Downy fabric softener. They say to hang dry them in the description but I have been putting them in the dryer on medium and have been taking them out after around 20-25 minutes, they seem to dry extremely quickly. They have yet to have absolutely any pilling and also have not shrunk or stretched. Also I have a cat that is very active and also sleeps with me who enjoys kneading on my bed and I haven’t even noticed any signs of wear what so ever to the eye or to the feel. I highly recommend these sheets. I still have yet to even open the second set I purchased!
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Reviewed in the United States on January 10, 2024
★★★★★ 5
Amazing quality for the price! So fresh and lightweight
Color: 03 - Light Grey, Size: Queen
I am very impressed with this queen sheet set! I originally bought it because of the great price, but the quality has exceeded my expectations. The fabric is incredibly soft, lightweight, and stays very fresh throughout the night. It truly gives you that comfortable hotel bedding feel without breaking the bank. If you are looking for breathable and budget-friendly sheets, I highly recommend this set
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Reviewed in the United States on May 19, 2026
★★★★★ 4
Utopia bedding is GREAT
Color: 15 - Sage Green, Size: King
I had never heard of Utopia before I suddenly needed to buy bedding for my adult autistic son. He has sensory issues so shopping for anything that touches his body is a bit of a nightmare. I took a gamble on these sheets but it paid off big time! He says they are the most comfortable sheets he has ever slept on and that he doesn't overheat sleeping in them. What I liked about them is that the pockets were deep enough that it fit on his oversized plush mattress easily. I love the color and the ones I bought were very true to the picture. These are soft, comfy, they look nice and they are affordable. I liked this brand so much that I went ahead and got pillows and a comforter from them as well. Its is great for my son and I am very pleased to have found a fabric he tolerates.
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Reviewed in the United States on May 16, 2026