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Description
North: Extracts From Visual Identities - HardcoverThe world is full of design companies, but none of them are like North. Formed in 1995 by Sean Perkins, the studio has always followed a highly individualistic path. This individualism manifests itself in many ways: most notably in the absence of a densely populated studio website; there are no hyperactive social media feeds; even the studio's name, derived from Perkins' origins in the unmetropolitan north of England, stands for frill free, plain
- The world is full of design companies, but none of them are like North. Formed in 1995 by Sean Perkins, the studio has always followed a highly individualistic path. This individualism manifests itself in many ways: most notably in the absence of a densely populated studio website; there are no hyperactive social media feeds; even the studio's name, derived from Perkins' origins in the unmetropolitan north of England, stands for frill-free, plain speaking, visual directness. It's almost as if North is a well-kept secret. Yet the group has a devoted worldwide following, and attracts myriad clients keen to hire them for their ability to produce memorable and carefully engineered visual identities.
- North's work is the product of sharp-brained research, high-end craft and precise visual expression. And as can be seen in the pages of this book, the studio's first monograph, the result is a rich crop of brand identities, packaging, exhibitions, books, posters and logos. It includes work for Tate, Southbank, Munch (Oslo), Co-op, Barbican, Samsung, Meta, Science Museum, The Royal Mint and M+ (Hong Kong). On the grounds that graphic design is required to 'speak for itself', the book dispenses with descriptive or biographical texts. Instead, the reader is engaged by more than 300 pages of articulate and eloquent visual expression, arranged in a rigorously planned mix of photography, typography, layout and colour.
Pages: 304
Published: 2024
Size (cm): 30 x 23
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★★★★★ 1
Filter is too small for full coverage
Filters are not the correct size, too small. Not worth the risk.
Brush arm bristles were also all bent up.
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Reviewed in the United States on May 13, 2026
★★★★★ 2
Filters are the wrong size for the Eufy C10 vacuum
The air filters are smaller than the stock air filter. They will probably work if they are stretched out a bit, but as delivered, are unacceptable. The roller and the sweeper are good. Poor filter fit. Original filter size: 1.75 inch by 3.65625 inch. The filters in this set are 1.25 inch by 3.5 inch. Too small.
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Reviewed in the United States on May 28, 2026
★★★★★ 5
Everything fits
All the parts fit and was a great deal
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Reviewed in the United States on February 16, 2026
★★★★★ 3
Filters were not the right size!
While the roller brush and side brush are fine, the filters DID NOT fit properly, they were about 1/8 smaller on both dimensions than the original filter on my C10.
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Reviewed in the United States on March 5, 2026
★★★★★ 1
Not compatable with Eufy C10
Wrong size filters
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Reviewed in the United States on May 9, 2026
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