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Description
American Icon: Alan Mulally and the Fight to Save Ford Motor CompanyThe inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally. At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already
The inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally.
At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys-functional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family--America's last great industrial dynasty--could hold on to their company. Mulally and his team pulled off one of the great-est comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the world. American Icon is the compelling, behind-the-scenes account of that epic turnaround. In one of the great management narratives of our time, Hoffman puts the reader inside the boardroom as Mulally uses his celebrated Business Plan Review meet-ings to drive change and force Ford to deal with the painful realities of the American auto industry. Hoffman was granted unprecedented access to Ford's top executives and top-secret company documents. He spent countless hours with Alan Mulally, Bill Ford, the Ford family, former executives, labor leaders, and company directors. In the bestselling tradition of Too Big to Fail and The Big Short, American Icon is narrative nonfiction at its vivid and colorful best.Binding Type: Paperback
Publisher: Currency
Published: 02/05/2013
ISBN: 9780307886064
Pages: 422
Weight: 0.70lbs
Size: 7.90h x 5.10w x 1.10d
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Product Reviews
★★★★★ 5
Muy buenas
Number of Items: 4, Style: SILZKAR7B11
Excelente
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Reviewed in the United States on August 29, 2025
★★★★★ 1
Chinese junk
Number of Items: 4, Style: SILZKAR7B11
Chinese junk zero stars but that’s not an option
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Reviewed in the United States on May 9, 2026
★★★★★ 5
Works if you need help. Not a miracle in a bottle.
Size: 1 Count (Pack of 1)
It has worked every time I've used this product. Won't fix a damage catalytic converter but will help you pass the test if your car almost passed.
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Reviewed in the United States on May 28, 2026
★★★★★ 5
Worked like a charm.
Size: 1 Count (Pack of 1)
Used it as directed. Down to an eighth of a tank. Poured it in and added enough gas to get back to one half a tank. Wanted to get it mixed in really well. Immediately jumped on the interstate and ran 75 MPH for 40 miles. Stopped and filled the tank and when I restarted the engine, the light was off. Coincidence? Not a chance. Light had been on continuously for weeks. AutoZone said I needed a catalytic converter. Nope. One thing I found out the hard way. If your gas filler has a flap at the top, make sure it is easy to push aside. Mine had a little release button near the top that the filler hose would depress before the flap would release. Dumped the first bottle right on the ground. Twelve bucks wasted. No one to blame but me, I guess. Still a bargain, even at twice the price.
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Reviewed in the United States on February 17, 2026
★★★★★ 1
Before use on March 15 two days later March 17 engine light still on
Size: 1 Count (Pack of 1), Size: 1 Count (Pack of 1)
I read the specs on this product and it was guaranteed to cleanse as well as turn engine light off in vehicle. I received it March 14.2026 and used it on March 15.2026 I took a picture on Sunday before I entered it into the gas tank engine light was on at that time. Today is March 17.2026 and engine light is still on. The truck was driven for one hour on the 15th 45 minutes on the 16th and 50 minutes on 17 March. Still the engine light is on. Got home parked the vehicle took a picture again to show engine light is still on product guaranteed it was shut it off, but unfortunately product does not work.
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Reviewed in the United States on March 17, 2026